After President Joe Biden’s lackluster debate performance, his campaign announced a $50 million paid media blitz in July to boost his support and counter criticism from some supporters and donors. The ad campaign will target key events like the Republican National Convention and the 2024 Olympic Games. Additionally, the campaign plans to invest $17 million in door-to-door outreach in battleground states, while Biden, Vice President Kamala Harris, first lady Jill Biden, and second gentleman Doug Emhoff will campaign in those states to convince voters that Biden is the best choice for the job. The campaign emphasized the importance of reaching out to battleground voters and framing the election as a choice between Biden, a fighter for American families, and Donald Trump, whom they labeled as a convicted criminal focused on himself. The campaign believes that consistent outreach and attention to critical voters will help them secure a close race. This aggressive strategy aims to counter Trump’s campaign of revenge and retribution and highlight Biden’s dedication to the American people. Voters can compare candidates’ positions in the upcoming election using the campaign’s Voter Guide to prepare for the polls.
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