Supermodel and actress Brooke Shields is embarking on a new venture with the launch of her new company, Commence. The company will sell three hair-care products on its website, marking a shift from her previous focus on infographics and merchandise for her media brand. This move mirrors the success of companies like Glossier, which transitioned from a blog, Into the Gloss, to a beauty brand valued at $1.8 billion.
At 59 years old, Shields is taking control of how her name is used to sell products, a departure from her early career where she was the face of various household brands. She recalls being the face of products she didn’t necessarily love, such as those in the color purple. With Commence, she is now the chief executive overseeing product development and marketing strategies.
The shift to selling her own products represents a sense of capitalist empowerment for Shields, who has spent her career promoting other people’s brands. This move is not only a business decision but also a personal one, as Shields takes ownership of her image and the products associated with her name.
The launch of Commence is a significant step for Shields, who has had a long and successful career in the entertainment industry. With this new venture, she is diving into the beauty industry with a focus on hair care products that reflect her own preferences and values.
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