Westfield Gas & Electric in Westfield has launched a unique promotion called “Shovels for Scoops,” where tiny plastic shovels are hidden around the city for residents to find. Those who find a shovel can trade it in for free ice cream at either Northside Creamery or Mr. Whipy’s Golf Acres. While the free ice cream is a fun perk, the main goal of the promotion is to encourage residents to get involved in digging projects around the city.
The promotion aims to bring attention to the importance of community involvement in improvement projects, as well as highlighting the work done by Westfield Gas & Electric in the city. By engaging residents in a fun and interactive way, the promotion hopes to inspire a sense of pride and ownership in the community.
So far, the promotion has been met with enthusiasm from residents who have been on the lookout for the hidden shovels. It has sparked conversations about the various projects that can benefit from community involvement, such as gardening, landscaping, and beautification efforts.
Westfield Gas & Electric hopes that “Shovels for Scoops” will not only bring attention to the work they do in the city but also inspire residents to take an active role in shaping their community. With the promise of free ice cream as a reward, the promotion is a creative and engaging way to promote community involvement and highlight the importance of working together for the betterment of the city.
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