The Democratic National Convention is taking place in Chicago this week, with speeches from prominent figures such as Joe Biden, Barack Obama, and Hillary Clinton. This comes after the Republican convention in Milwaukee, where the focus was on former President Donald Trump surviving an assassination attempt. However, with Biden dropping out of the race, all eyes are now on the Democratic party to see if they can successfully switch candidates. Kamala Harris and her running mate have generated excitement among voters, and the convention aims to keep viewers engaged, despite declining TV viewership of political conventions in recent years. Nielsen ratings show that the final day of conventions typically draws the most viewers, with online streaming becoming more popular in recent years. Historically, convention ratings have been on the decline since 2008. Experts believe that conventions still matter for getting the candidate in front of a national audience, finalizing the platform, and energizing delegates. The dramatic nature of this election is expected to generate interest in the convention, with viewers tuning in to see how Harris defines her narrative and whether she embraces Biden’s accomplishments or creates her own space as a candidate. The excitement among Democrats is expected to extend beyond cable news viewership, thanks to the content creators the Harris campaign has credentialed for the convention.
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