L.L. Bean’s iconic Bootmobile, a giant boot on wheels, takes to the road from Maine to Massachusetts during the summer and fall seasons. Mandee Flanders, one of the company’s drivers, embarks on a 200-mile journey to surprise and delight people with free branded trinkets and meals at various stops along the way. The Bootmobile, resembling L.L. Bean’s signature duck boot, is 13 feet high and 20 feet long, showcasing the company’s commitment to quality and tradition.
The Bootmobile has become a symbol of L.L. Bean’s heritage, with the Maine Hunting Shoe being a core product for the brand since 1912. The boot, designed by Leon Leonwood Bean, continues to be produced domestically in Maine, highlighting the company’s dedication to American manufacturing. The Bootmobile, with its unique design and eye-catching details, garners attention and admiration from people along the route, evoking joy and wonder.
The promotional vehicle, part of L.L. Bean’s marketing strategy, travels to various events and locations to engage with customers and promote the brand. The Bootmobile team, made up of experienced drivers like Flanders, brings the company’s values and products to life on the road. With its distinctive appearance and ties to L.L. Bean’s heritage, the Bootmobile serves as a memorable and effective tool for showcasing the brand’s commitment to quality, tradition, and American manufacturing.
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Photo credit www.boston.com