The City of Boise’s social media manager, Elizabeth Kidd, created a viral TikTok video where she dressed up as a “fatberg” to scare city leaders and promote important information about the water renewal system. The video, which has garnered over 2 million views, aims to entertain while informing viewers about the dangers of flushing wipes down the toilet. Kidd and her team wanted to create engaging content for TikTok to reach a wider audience and make people excited to be a part of Boise. The response to the video has been overwhelmingly positive, with many likening it to the TV show “Parks and Recreation.” Kidd hopes that the video will encourage people to be more mindful of what they flush and to engage with the City of Boise on social media. The success of the TikTok video has shown the power of using humor and creativity to convey important messages to the public.
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