Noah Kahan and L.L. Bean have teamed up to launch the “Northern Attitude Collection,” a collaboration inspired by Kahan’s Vermont roots. The collection includes a variety of items such as hoodies, bean boots, anoraks, caps, beanies, shirts, and totes, ranging in price from $30 to $250. L.L. Bean will donate $100,000 to The Busyhead Project, Kahan’s mental health advocacy initiative, as part of the collaboration.
Kahan expressed his personal connection to L.L. Bean, sharing how the brand has always been a part of his life and how it represents self-care and the outdoors, which are essential for his mental health. The collection features a unique logo with an illustration of Kahan’s German shepherd Penny and natural color palettes reflecting his Vermont origins. The zipped tote, which is already sold out, comes in various colors.
This collaboration marks a significant moment for both Kahan and L.L. Bean, emphasizing the importance of mental health awareness and the healing power of nature. The collection is part of Kahan’s ongoing efforts to support mental health initiatives through partnerships and fundraising events. With a focus on both style and purpose, the “Northern Attitude Collection” showcases the shared values of Kahan and L.L. Bean in promoting mental well-being through outdoor activities and self-care.
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