A new antitrust case filed against Google in the United States seeks to break up the tech giant’s online advertising business. The case follows a similar lawsuit in the US and aims to address concerns about Google’s dominance in the online advertising market, which critics argue stifles competition and harms consumers. The lawsuit alleges that Google’s control over online advertising has created a monopoly that limits choice and raises prices for advertisers.
The case is reminiscent of recent antitrust actions taken against other tech giants, such as Facebook and Amazon, as regulators and lawmakers around the world increasingly scrutinize the power and influence of big tech companies. The lawsuit against Google comes at a time when the company is facing increased scrutiny over its advertising practices and market dominance.
The lawsuit seeks to force Google to divest parts of its online advertising business in order to foster competition and create a more level playing field for advertisers. This could potentially have significant implications for Google’s business and the broader online advertising industry.
Google has faced antitrust scrutiny in the past, including a high-profile case brought by the European Union in 2017 that resulted in a $2.7 billion fine. The company has also faced criticism for its data practices and alleged anti-competitive behavior in various markets.
Overall, the new antitrust case against Google highlights ongoing concerns about the power and influence of big tech companies, and the need for regulators to address issues of competition and consumer welfare in the digital economy.
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