Oxford University Press Word of the Year is “Brain rot” and it’s causing quite a stir.

The Oxford University Press has named “brain rot” as the word of the year for 2024. The term refers to the supposed deterioration of a person’s mental or intellectual state due to overconsumption of trivial or unchallenging material, particularly online content. It has gained popularity in describing the harmful effects of doomscrolling, which is endlessly scrolling through social media. The use of the term “brain rot” has increased by 230% between 2023 and 2024, indicating a growing awareness of the potential negative impact of excessive screen time. This recognition by the Oxford University Press highlights the importance of being mindful of how much time we spend online and the content we consume to protect our mental well-being. As more people become aware of the dangers of “brain rot,” it serves as a reminder to prioritize activities that stimulate and challenge the mind for overall cognitive health.

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