The popularity of women’s college basketball has been on the rise, thanks in part to stars like Caitlin Clark and Paige Bueckers. BetMGM Sportsbook has seen a 587% increase in money wagered on women’s hoops since Clark’s breakout season in 2022-23. With the NCAA Tournament approaching, the betting momentum is expected to continue, with prop bets involving players like Bueckers and JuJu Watkins being popular.
In the men’s tournament, top seed Florida is a slight favorite to win the championship, followed closely by Duke, Auburn, and Houston. CBS SportsLine handicapper Bruce Marshall believes in the Gators’ chances, especially after their dominant performance in the SEC Tournament.
On the women’s side, defending champion South Carolina is favored to repeat as champion, with UConn following closely behind. Other contenders include UCLA, Southern California, Texas, and Notre Dame.
As the tournament approaches, BetMGM expects this year’s March Madness to be the most bet on in its history, with more markets than ever before. While Cooper Flagg’s health is a question mark for Duke, the excitement surrounding the tournament is at an all-time high.
With an increase in visibility and more endorsement deals for players, college basketball is attracting a larger audience, both on the court and in the sportsbooks.्र
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