Nicole Kidman Reflects on Viral AMC Theatres Commercial
In a recent interview with Allure’s YouTube channel, Academy Award-winning actress Nicole Kidman expressed her astonishment at the ongoing discussions surrounding her iconic AMC Theatres commercial, which has transformed into a viral sensation. Kidman quipped, "The AMC commercial. Are we still talking about that?" yet warmly acknowledged the ad’s significant impact during the pandemic.
Originally filmed amid COVID-19 restrictions, the 2021 commercial aimed to revitalize the theatrical experience. "We owe this to our industry and to cinema," Kidman said, recalling how she collaborated with Oscar-nominated screenwriter Billy Ray and a talented cinematographer to produce the ad quickly. She emphasized their pure intentions, noting, "It kind of took on a life of its own, thank God."
Kidman’s enthusiasm for the project was evident; she described her attire—a Michael Kors suit—and the straightforward nature of the shoot. “There was no sort of overthinking of anything,” she shared. The ad’s memorable tagline, “Heartbreak felt good in a place like this,” resonated with viewers, further igniting its cultural relevance.
The commercial has gained significant traction online, amassing over a million views on YouTube and even inspiring a parody on "Saturday Night Live." Kidman reflected on its virality with a hint of confusion, stating, “I wasn’t sure why it worked or why it’s gone viral,” but attributed it to a collective resurgence in theater attendance.
Kidman’s husband, country music star Keith Urban, echoed her sentiments, reiterating that the couple never anticipated the ad would become a cultural phenomenon. Both remain devoted to the cinema experience, with Kidman emphasizing her lasting connection to AMC as an avid moviegoer. As she quipped, "I’m a paying member of the public who goes to the movie theaters with huge enthusiasm."
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