Hallmark and Buffalo Bills Team Up for Holiday Romance
The NFL’s Hallmark collaboration continues with the announcement of "Holiday Touchdown: A Bills Love Story," following last year’s successful "A Chiefs Love Story." Scheduled to premiere during Hallmark’s annual “Countdown to Christmas” in 2025, this film will focus on the Buffalo Bills and comes just after quarterback Josh Allen’s engagement to actress Hailee Steinfeld.
Samantha DiPippo, Hallmark Media’s senior vice president, shares that viewers can expect a delightful blend of love, football, and "a touch of Christmas magic." The film features stars Holland Roden and Matthew Daddario as leads Morgan Quinn and Gabe DeLuca, respectively. Roden, wearing a Bills jersey, expressed her excitement about being part of the film’s "starting lineup."
Set against the backdrop of a vibrant Bills game day, the storyline follows neighbors Morgan, a pediatric doctor, and Gabe, the team’s VP of Stadium Development, as they navigate their blossoming romance amid family support and community spirit. The plot thickens when Morgan uncovers the mysterious benefactor who helped her family long ago, prompting a heartwarming search that brings her and Gabe closer.
In a nod to the team’s legacy, the film includes cameos from prominent Bills players, including coach Sean McDermott and former quarterback Jim Kelly. Production began in Buffalo, showcasing iconic locations like Highmark Stadium.
As anticipation for "A Bills Love Story" builds, fans are left to wonder if the film will draw parallels to Allen’s own love story with Steinfeld, though the characters appear to be uniquely their own. With the holiday season approaching, the film promises to add a new, festive twist to the NFL and Hallmark’s holiday traditions.
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