Tuesday is National Voter Registration Day, and more than 100 celebrities are using their social media platforms to urge their followers to check their voter registration status. With a partnership between nonpartisan Vote.org and Linktree, celebrities like Olivia Rodrigo, Steph Curry, and Kerry Washington are redirecting users to a website that helps them learn about their local voter registration status.
Celebrity initiatives have proven to be successful in motivating people to register to vote in the past. For example, Taylor Swift’s post on National Voter Registration Day in 2023 led to 35,000 voter registrations, and her endorsement of Vice President Kamala Harris after a recent presidential debate brought in over 405,000 visitors to Vote.gov. Mobilizing young voters, who spend a lot of time on platforms like TikTok where Linktree is popular, could be crucial in the outcome of the 2024 election.
High-profile individuals like Kerry Washington, Steph Curry, and viral gold medalists Tara Davis-Woodhall and Hunter Woodhall are using their influence to encourage people to vote. Experts believe that young voters will have a significant impact on the upcoming election, as seen with a rise in voter turnout among those under 35 after President Joe Biden dropped out of the rematch against Donald Trump.
The partnership between Vote.org and Linktree aims to make voter registration more accessible to younger voters who may have been harder to reach in the past. By leveraging the influence of popular creators, the campaign hopes to strengthen democracy by encouraging more people to participate in the voting process. Voters can check their registration status at Vote.org.
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