Boston Legacy FC’s Rebranding Gains Praise from Megan Rapinoe
By Hayden Bird
June 13, 2025 | 10:11 AM
Boston Legacy FC, the city’s newly rebranded NWSL expansion team, has garnered significant attention and endorsement from soccer icon Megan Rapinoe. Following a rocky start with its initial name, "BOS Nation FC," and a misjudged marketing campaign, the team opted for a fresh start, launching under the Legacy banner with a new crest featuring an eight-feathered swan.
Rapinoe, a two-time World Cup champion and celebrated player, shared her enthusiasm for the new branding during a live episode of her podcast alongside Sue Bird. "I love it," she stated, commending the team for addressing the initial criticism and embracing change. Praising the swan emblem, she emphasized its formidable and elegant design, exclaiming humorously about the swan’s fierce energy: “It’s like, ‘Don’t come over here, I will snap that bread out of your fingers.’”
While the team gears up for its debut in 2026, they have yet to announce a head coach, though reports suggest that Filipa Patão from Benfica is a leading candidate. General Manager Domenec Guasch hinted at exciting developments on the coaching and player recruitment fronts, promising news soon.
Despite the turbulent launch, the positive feedback from vocal figures like Rapinoe signals that Boston Legacy FC’s rebranding strategy may prove to be a successful pivot. The new identity resonates with fans and players alike, creating optimism for the weeks to come.
As Boston sports fans look ahead, the Red Sox will kick off a pivotal three-game series against the Yankees tonight at Fenway Park, while the Revolution prepares to host FC Cincinnati tomorrow evening.
Hayden Bird is a sports staff writer for Boston.com, covering the latest in New England sports.
Note: The image is for illustrative purposes only and is not the original image of the presented article.
