Sydney Sweeney’s Family Responds to Backlash Over American Eagle Ad
Los Angeles, CA – Sydney Sweeney’s family is taking a light-hearted approach to the recent backlash surrounding American Eagle’s ad campaign featuring the actress. Sweeney’s brother, Trent, a staff sergeant in the U.S. Air Force, celebrated his promotion on Instagram with the cheeky comment, “It’s them good jeans,” referencing the controversy caused by the campaign.
The ad, where Sweeney promotes her "great jeans," faced criticism on social media, with some accusing American Eagle of promoting eugenics through the play on words between "jeans" and "genes." In one video, Sweeney emphasized, "My jeans are blue," but the tagline drew ire for possibly trivializing genetic inheritance.
Many users expressed disappointment, particularly over a male-centric portrayal in some promotional materials, including a scene where Sweeney tells the camera, “Eyes up here.” This prompted comments from fans seeking more empowering content for women. Although Sweeney shared only minimal content from the campaign on her social media, much of the backlash was directed at the brand rather than the actress.
In defense of the campaign, American Eagle issued a statement on August 1, asserting that the focus of the tagline was always about the jeans themselves and that they celebrate individuality in their customers: "Great jeans look good on everyone."
Sweeney herself remains unfazed by the criticism, previously sharing her thoughts on the general scrutiny faced by women in Hollywood. "It’s more fun to see everyone else talk about it," she said, revealing her readiness to tackle controversy head-on.
As the conversation continues, American Eagle stands firm in their messaging and commitment to celebrating diverse body types through their fashion line.
Note: The image is for illustrative purposes only and is not the original image of the presented article.
