Headline: Comedian Matt Rife Defends Sydney Sweeney Amid Controversial Endorsements
In a show of solidarity, comedian Matt Rife recently voiced his confusion over the backlash faced by actress Sydney Sweeney, particularly related to her endorsement of a soap product claiming to feature her own bathwater. Rife, 29, took to X on August 22, expressing frustration over the internet drama surrounding Sweeney, 27. "She’s learning that the internet is full of absolute garbage losers who will twist anything you say into a c***y misinterpretation. People are awful," he stated.
Sweeney, in a recent interview with WSJ. Magazine, discussed the mixed reactions to her controversial campaigns, which included a humorous take on endorsements, and noted that much of the commentary originated from women who enjoyed the playful concept. In her promotional work for Dr. Squatch, she acknowledged the stirring conversations in the age of social media.
However, Sweeney’s recent campaign with American Eagle drew additional scrutiny, as a tagline, “Sydney Sweeney Has Great Genes,” was criticized for seemingly promoting eugenics. “Sydney thinks this whole thing has been blown out of proportion,” a source revealed, indicating her focus remains on her work, including filming for the third season of HBO’s Euphoria.
Adding to the family support, Sweeney’s brother, Trent, humorously referenced the controversy on Instagram, reinforcing the family’s backing. Meanwhile, American Eagle responded to the uproar, clarifying that the ad was about celebrating their denim line.
Rife himself faced criticisms for an e.l.f. Cosmetics campaign after previous jokes about domestic violence, to which the brand later issued an apology. Both Rife and Sweeney are navigating the complexities of today’s media landscape as they address the fine line between humor and controversy in endorsements.
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