During the recent Paris Games, two major sponsors, LVMH and Samsung, caused controversy by intruding on sacred spaces designated for sponsors. This action angered fellow sponsors and sparked concerns that this behavior may be repeated during the closing ceremony.
LVMH, a luxury goods conglomerate, and Samsung, a leading technology company, both made their presence known in areas that were considered off-limits for sponsors. This breach of protocol caused disapproval among other sponsors who adhered to the rules and respected the designated spaces.
The intrusion by LVMH and Samsung has raised questions about the level of control and respect sponsors have at major events like the Paris Games. It has also sparked concerns that a similar display may occur during the closing ceremony, which is typically a significant and highly visible event.
The incident has shone a light on the complexities and power dynamics involved in sponsorships at major sporting events. Sponsors invest significant amounts of money to associate their brands with prestigious events like the Paris Games, and the rules and guidelines set in place are meant to ensure a fair and respectful environment for all parties involved.
As the Paris Games come to a close, the actions of LVMH and Samsung have left a lasting impression on the event and have raised important questions about sponsorship ethics and boundaries. It remains to be seen how these concerns will be addressed and whether steps will be taken to prevent similar incidents in the future.
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