The past year has seen a resurgence of older films returning to theaters, attracting audiences eager for the collective cinematic experience. Jennifer Kent’s chilling horror film “The Babadook,” released a decade ago on just two screens, will now be screened in 500 theaters. Many other movies are also returning for anniversary runs, with successful re-releases like “Coraline” and “Star Wars: Episode One.” The rise of repertory cinema in mainstream theaters is a new phenomenon, reflecting a growing demand for classic films.
Fathom Events, a collaboration between major theater chains, has seen a 75% increase in classic movie showings this year. Streaming services often overlook older films, making theater screenings the preferred choice for many viewers seeking a more immersive experience. The Coolidge Corner Theatre in Massachusetts has seen a surge in demand for repertory films since reopening post-pandemic, demonstrating the enduring appeal of older movies.
Program directors like Mark Anastasio are finding success with creative repertory offerings like a 70mm film series and classic William Castle screenings. The trend of re-releasing older films is likely to continue, as studios recognize the value of revisiting their archives. For filmmakers like Kent, the resurgence of classic cinema in theaters is a welcome beacon in an era where the theatrical experience is more valuable than ever.
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